The Recruiting Game Is Changing Fast. Are You Keeping Up?

The recruiting game is changing fast are you keeping up? Here are some tips from your friends at Talent Revolution (tips we got from our friends and experts leading the game).

Nothing is Hotter than Employment Branding. Paradigm Buster: Recruiting is not a sales function it’s a marketing function! Focusing on the candidate experience and impacting the employment brand.

• Revitalize your corporate job pages. Seriously yours is in need of an extreme makeover. Make sure your site is interactive because people want to engage in dialog with you.
• Utilize Video's. If a picture is perfect a video is priceless. Capture your people on tape telling their story. Here are a few good examples Cheesecake Factory Employment Video, Google's Recruiting Video
• Use Employee Blogs for recruiting. Get out there have a voice, let people interact with you and let candidates hear from the people working for you.
• Have a presence in the on and off line communities where your people and the people you want to attract hang out.

Take advantage of the Talent Buyers Market. Master both Hi Tech and High Touch and attract relationships ahead of demand.
• Understanding what the Best People do Differently when job hunting.
• Hire innovators. Drastic times call for drastic measures, ideas and change. Hire game changers, innovators and change agents to help your organization create solutions and take bold measures.
• Invigorate referral programs. The best retention sources typically are Internal Promotes and Internal Referrals yet usually the focus on each source is weak and the programs are lame. Change the game.
• Make sure you have the technology in place to capture these relationships ahead of demand.

Get Trained on Web 2.0 tools. The shift from Web 1.0 Recruiting (monster, careerbuilder) to Web 2.0 Recruiting Google, Simply Hired, Indeed, Mobile, Social Networks is happening now. Be trained and engaged.
• Shift from using isolated job boards like monster and careerbuilder to using Interactive Career Sites with Search Engine Marketing. Job boards are “Out” Job Aggregators like Simply Hired, Indeed, Career Portals, Client Relationship Management Tools are “In”.
• Get organized, maximize technology productivity tools like RSS feeds etc. Candidate care often reduced during recruiting overloads potentially damaging the employment brand making it tougher to come back on the upswing. Don’t let it happen to you.
• Get into mobile phone recruiting. Mobile Recruiting is easier than you think and 85% of young people and 65% of adult between the ages of 30 – 49 are texting. The average texter sends 200 text per month.
• Leverage Social Networks like Linkedin, Twitter, Facebook and niche sites like Fohboh for recruiting. Be there and be engaged.

Finally Be Strategic.
• Abandon the shot gun Recruiting Approach.
• Develop long-term Recruiting/Marketing Plans,
• Upgrade Succession Planning.

Recruiters right now can add significant value to organizations buy being relevant and up to speed on the Talent Game.

Email me at ahite at talentrevolution.net if you'd like to attend a FREE webinar on Recruiting Trends and Recruiting in the 21st Century.

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Amanda Hite
Talent Revolution Inc.
a drastic change in thinking and behaving with talent.